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Mission

OUR MISSION

The Singapore Beer Industry Association (SBIA) is a non-profit organisation established in March 2018 to represent and champion the interests of the beer industry in Singapore. Comprising major beer brand owners such as Asia Pacific Breweries Singapore, Carlsberg Singapore, and Anheuser-Busch InBev, the SBIA is a platform for policy advocacy focused on the beer industry and other related issues.

 

The SBIA is committed to: (1) building a thriving ecosystem in the Food and Beverage (F&B), hospitality, tourism, and retail trade sectors in Singapore; (2) reducing the misuse of alcohol; and (3) embedding a responsible drinking culture, all in an inclusive and collaborative approach with the Government and other key industry stakeholders.

 

By engaging in constructive dialogue and collaboration, SBIA aims to address industry challenges, support policy development, and promote the sustainable growth of the beer industry.

 

The SBIA actively supports and upholds the interests of its partners in the broader ecosystem, including small and medium enterprises (SMEs), to ensure their voices are heard and concerns are addressed.

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Leadership

LEADERSHIP

Meet the Directors of SBIA

Anca O.webp

Chairperson, Singapore Beer Industry Association

 

Managing Director,

Asia Pacific Breweries (Singapore) Pte Ltd.

Olga P.webp

Olga Pulyaeva

Director, Singapore Beer Industry Association

 

General Manager

Carlsberg, Singapore

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Zhi Rong T.webp

Zhi Rong Tan

Director, Singapore Beer Industry Association

 

General Manager, AB InBev Singapore

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